New Slogan for Ho Chi Minh City Tourism

A new slogan, “Vibrant Ho Chi Minh City” has now been used to serve the city’s tourism promotion programs, according to the Department of Tourism Development in HCMC. The new slogan is known as part of the brand-developing campaign for the city.

Designed by Cowan company, the campaign is based on ideas about a peaceful, friendly, attractive and powerful land with its specific characteristics. Besides, this company has come up with many resolutions in creating products for tourism in HCM City, including completing travelling lines, especially airlines.

This new slogan will be available in many printed materials for tourism advertising at the upcoming International Tourism Exhibition (ITE) 2011, taken place from September 14th -17th at the Saigon Exhibition and Convention Center (SECC). Ho Chi Minh City - the economic center of Vietnam - is also the top landing city for foreign visitors.

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